At Art of Massage Institute, our mission is to deliver excellence in both the academic and hands-on education of massage therapy. We are committed to empowering our students and maximizing their learning potential in a safe, supportive, and therapeutic environment. Our goal is to equip future therapists with the skills, confidence, and business knowledge needed to build a successful and fulfilling career in massage therapy.

At AMI, we strive to cultivate both integrity and purpose in every student’s journey—academically, professionally, and personally. We believe that true competence in massage therapy comes from more than just technical skill. A deep understanding of the human body, paired with self-awareness and presence, forms the foundation of effective practice. At the Art of Massage Institute, we are equally committed to developing each of these essential qualities, guiding our students toward becoming well-rounded, compassionate, and knowledgeable practitioners.

At the Art of Massage Institute, our core values guide everything we do—from how we teach, to how we lead, and ultimately, how we shape the next generation of exceptional massage therapists.

• Create Exceptional Massage Therapists:

  We are committed to producing knowledgeable, skilled, and compassionate professionals who are ready to thrive in the wellness industry.

• Cultivate Critical Thinking Skills:

  We challenge our students to think deeply, analyze effectively, and make informed decisions in every aspect of their practice.

• Embrace, Encourage, and Drive Change:

  We welcome innovation and personal growth, preparing students to adapt in an ever-evolving field.

• Exceed Expectations:

  We aim higher than the minimum—always pushing ourselves and our students to deliver excellence.